Tweaking the Innovation

My new software called "Experience Orlando" will give people to plan out the attractions they want to visit in Orlando by assessing the interests of the people in the group while also allowing customers to purchase all the tickets they need in one place. The drivers that my software will have will be a the website data, the interests assessment, transportation, and the ticket purchases.

The first item will be the website data. The benefit of this item will be access to a wealth of information in one place that can give new visitors to Orlando all the information they need about the attractions. The tangible will be the actual part of the website that people can log onto and search for any attraction that they would like to. This item could be re-innovated so that people would have to pay a subscription fee to access all the data. It could also be designed in a way that people could create accounts and save the information for attractions they are interested in on their own profile page. This information could also be linked to social media sites so that people could plan with their friends over the internet.

The second item would be the "Interests Assessment". The benefit of this item will be that people could plan their vacations by knowing how much time to spend in attractions and which attractions to focus on solely on the interests of the people in the families or groups. The tangible level of this item would be the actual interests quiz. It would be a set of questions that can determine what type of attractions people would have a strong interest in. The augmented level is that the quiz can compare you interest results to what attractions have to offer, thus allowing users to make informed decisions.  This item can be innovated by designing different quizzes for different members of a family. For example, the quiz for a little girl could be made easier to understand than a quiz  for the father of a family which could be more detailed and comprehensive. A second innovation could be a specific version of the quiz designed for the bigger theme parks. For example, Walt Disney World could have their own version of the quiz so that people could figure out what they should do in each of the parks.

The third item would be transportation. The benefit would be that users would have access to different bus system routes and services instead of having to pay for and use a rental car for the duration of the trip. The tangible level of the item would be a map of routes and a list of the different companies that could be used by any of the users at any time. The augmented level of this item would be for the ability to purchase tickets for the transportation through the app. Innovations could include the ability to contact taxi services through the application and the ability to link the app to the schedules of the bus systems so that you know what time to be ready to be picked up by.

The fourth item would be ticket purchases. The benefit would be the ability to purchase all the tickets you need for attractions on one website before you even arrive in Orlando. The tangible level of this item would be an actual page on the website that you could order tickets from and use your credit card or PayPal to pay for tickets. The augmented level could be the ability insure the tickets so that the users money could be refunded if the user must cancel the visit to the attractions. Innovations could include the ability to package tickets for different attractions together in bundles. A second innovation could be the ability to send tickets to someone as a gift automatically.